Privacy Policy

Who We Are

Vida Fresca ("we", "us", or "our") makes handcrafted fresh fruit drinks and sells them at pop-ups and farmers markets around Los Angeles, CA. This Privacy Policy explains what information we collect through our website, why we collect it, and how we handle it.

Information We Collect

Contact information you give us. If you join our newsletter or send us a message through the contact form, we collect the information you provide — typically your name, email address, and the contents of your message.

Basic usage data. Like most websites, our hosting provider may automatically log standard technical information such as your IP address, browser type, and the pages you visit. We use this only to keep the site running smoothly and securely.

How We Use Your Information

We use your contact information to respond to your messages, send you updates about flavors, pop-ups, and market appearances (only if you signed up), and improve our website and offerings.

We do not sell, rent, or trade your personal information to anyone. Ever.

Email Communications

If you subscribe to our newsletter, you can unsubscribe at any time using the link in any email we send, or by contacting us directly at hello@vidafresca.la. We'll remove you promptly, no hard feelings.

Cookies and Third-Party Services

Our website is hosted on Vercel, which may set basic operational cookies necessary for the site to function. We link to third-party services such as Instagram; those platforms have their own privacy policies, and we encourage you to review them.

Data Retention and Security

We keep your information only as long as needed for the purposes described above. We take reasonable measures to protect the information we hold, but no method of transmission over the internet is 100% secure.

Children's Privacy

Our website is not directed at children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us and we will delete it.

Your Rights

Depending on where you live (including under the California Consumer Privacy Act), you may have the right to access, correct, or delete the personal information we hold about you. To make a request, email us at hello@vidafresca.la and we'll take care of it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we'll update the effective date at the top of this page.

Contact Us

Questions about this policy? Reach us at hello@vidafresca.la or say hi at one of our pop-ups around Los Angeles.